Behind with Editing? Here’s How to Keep Your Clients Happy
We’ve all been there: the backlog of editing starts piling up, and suddenly, you’re behind schedule. It’s stressful, but being late with photo delivery doesn’t have to ruin your client relationships. In fact, how you handle the delay can actually strengthen your connection with them. Here’s how to manage those moments when you’re behind on editing while keeping your clients happy and reassured.
1. Communicate Early and Honestly
Honesty really is the best policy. As soon as you realize you’re running behind on editing, let your clients know. A quick email or call explaining the situation is far better than radio silence. Clients appreciate transparency, and reaching out shows that you respect their time and trust.
What to Say: “Hey [Client’s Name], I wanted to give you a quick update. I’m currently behind on editing, and your photos will take a little longer than expected. I just wanted to keep you in the loop, and I’ll keep you posted on the new timeline. I promise it’ll be worth the wait!”
2. Set Realistic Expectations for the New Timeline
When you’re updating your client about the delay, make sure you set a realistic new timeline. If you need an extra week, say so—don’t promise something you can’t deliver. Clients are far more forgiving if they know when to expect their photos, and setting a new, achievable deadline helps to manage their expectations.
Pro Tip: Add a buffer to your new timeline in case more unexpected things come up. It’s better to deliver earlier than expected than to be late again.
3. Offer Sneak Peeks or Teasers
Nothing gets clients more excited than a sneak peek of what’s to come. While you’re working through the backlog, send them a few edited photos to tide them over. This gesture not only reassures them that you’re working on their photos but also gives them something to share and get excited about.
Example: Send a few key shots via email or even post a sneak peek on social media (with their permission). A small taste of the final gallery can go a long way in keeping them patient and happy.
4. Show Appreciation for Their Patience
Being late on delivery can feel stressful, but remember: most clients are understanding if you keep them informed and show appreciation for their patience. A simple “thank you for being patient” can go a long way in maintaining a positive relationship.
What to Say: “Thank you so much for your understanding and patience while I finish editing your photos. I’m truly grateful, and I’m making sure every shot looks perfect for you.”
5. Consider Offering a Small Bonus
If the delay has been significant, consider offering something extra as a goodwill gesture. It doesn’t have to be big—perhaps an extra print, a discount on a future session, or a complimentary photo album upgrade. You can even offer a discount on a photo album to show that you’re invested in creating a high-quality keepsake for them. This shows that you value their business and are willing to go the extra mile to make up for the delay.
Bonus Ideas:
- A small printed photo they didn’t expect
- A discount on their next session
- Extra edited photos from the shoot
- A discount on a custom photo album
By offering a little extra, you can turn a delay into a positive gesture, leaving your clients feeling appreciated despite the wait.
