Our minds are still in a whirlwind, and there’s one reason for it. Way Up North in Stockholm. We’re not even going to try and put in words all the wisdom, stories, laughs and knowledge that was shared by a group of incredible speakers from all over the world. That would probably require writing a book and not a short blog post.

There was one phrase that started to circulate around the event early on the first day, and soon became like a buzzword, a one word description of the whole event. Community. It felt like we all knew it before, but it never hit home as much as in Stockholm couple of days ago ( Whitney Chamberlin’s closing presentation pretty much engraved it on everyone’s mind ). There’s so much more to this event than keynotes and sponsor stands. It’s an amazing, likeminded group of people, who over time changed from being attendees to being friends.

AND ON THE 9TH OF OCTOBER ALL THOSE FRIENDS WORE YELLOW TO WOODEN BANANA / WAY UP NORTH CLOSING PARTY. 

Watch the video below to be blown away, and make sure you book the ticket to next Way Up North here. We’ll be there again.

Music lifting the roof by Michael and Matthew from Flashdance DJs, images by the magician of photography Maciej Magic Suwalowski.

Sidenote.

It’s the 2nd time Magic’s been blowing us all away with his party photography skills, and in the spirit of community he decided to show the world how he does it. Details coming soon on our Instagram, so make sure you follow us here.