How to Make Sure AI Can Find Your Photography Website

Once upon a time, someone would Google “wedding photographer in Brighton” and find your site if you'd done your SEO homework. Easy, right?
But now? They’re asking AI tools like ChatGPT:

“Who’s the best laid-back wedding photographer in Cornwall who uses film and also owns a sausage dog?”

And guess what? AI has an answer. Whether or not that answer is you… well, that depends on how you've set up your site.

1. Say What You Actually Do

We know, we know. You're a visual storyteller. A seeker of light. A lover of raw moments and poetic motion. But unless you say the literal words “wedding photographer based in Cornwall”, AI has no clue that you are one. You have to speak both human and robot. That means writing in plain, honest language about who you are, what you do, and where you do it.

This isn’t about dumbing anything down. It’s about being findable. You’re not just describing your vibe, you’re giving AI the breadcrumbs it needs to connect you with real people who are looking for someone just like you. So instead of hiding behind metaphors, try something like:

“Hi, I’m Jo, a documentary-style wedding photographer based in Cornwall. I shoot laid-back weddings, small ceremonies, and big celebrations full of joy and chaos.”

See? Still you. Still cool. But now you're searchable.

2. Blog Like Someone’s Going to Read It

Here's the thing: blogging isn’t dead. Boring blogging is.
If your blog is just a graveyard of past client names and vague titles like “Sophie & Mike,” it’s not helping you much. But when your posts answer questions, describe real locations, and tell actual stories, AI takes notice. That’s the kind of stuff it loves to surface when someone’s planning a wedding and asking for ideas.

Let’s say you shot a wedding in Tuscany. Instead of titling your post:

“Alina & Luca – Tuscany”

Try:

“How to Plan a Relaxed Destination Wedding in Tuscany (Photos from Alina & Luca’s Day)”

Suddenly, you’re not just showing your work. You’re answering a question someone’s going to type or ask their robot assistant. And that changes the game. You don’t need to blog every week. Just write a few thoughtful posts that make you easier to find. That’s it. No need to become a content machine.

3. Describe Your Photos Like You’re Talking to a Blind Friend

We all know that photos speak louder than words… but not to AI. Unless you tell it what’s in an image, it has no clue. That’s where alt text comes in—and it’s your secret weapon. Think of it as narrating your image to someone who can’t see it: brief, descriptive, and helpful.

Instead of writing “bride” as alt text, go for:

“Bride and groom laughing during golden hour portraits in the mountains near Lake Como.”

Now AI knows where you were, what was happening, and how it might relate to someone’s search. It’s not just good for SEO, it’s respectful and accessible too. And no, you don’t need to go back and update your entire archive. Just start with your most recent blog or portfolio. One step at a time.
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4. Get Linked, Not Just Liked

You know how your site feels more legit when other legit sites mention you? AI notices that too. Backlinks, when another site links to yours, are still gold dust when it comes to searchability. If a venue or vendor has you listed on their page, that tells the internet gods you’re trusted and relevant.

This doesn’t mean cold-emailing random blogs begging for features. Just start where you already have connections:

• That florist you always recommend
• The venue you keep shooting at
• That planner who posts your work weekly

Ask if they’d be happy to link to your website (and return the favour). It’s a gentle way to build credibility and visibility without paying for ads.

5. Dust Off Your Digital Shelves

AI doesn’t just care about what your site says. It cares about whether your site looks alive. If your homepage still says “Now booking 2022 weddings” and your last blog post was 18 months ago, you might be giving off “abandoned farm” energy. You don’t need a rebrand. You don’t need to launch a podcast. You just need to refresh a few key things to signal that you’re active, current, and open for business.

Swap out a few gallery images. Update your contact page. Change that one sentence on your About page you’ve been side-eyeing for months. That’s enough to make AI (and your clients) think, Ooh, they’re still at it.