Top 5 Mistakes Photographers Make When Selling Albums (And How to Avoid Them)

Let’s be honest: selling albums should be easy. They’re beautiful, emotional, and one of the few things your clients will actually keep forever. But many photographers still struggle to sell them—and end up leaving a lot of money (and impact) on the table.

If that sounds familiar, don’t worry. You’re not alone. Let’s break down the 5 most common mistakes photographers make when selling albums—and how to fix them, fast.

1. Waiting Until After the Wedding to Mention Albums

Big mistake. Huge. If your clients don’t know albums are part of the journey from the very beginning, it becomes a much harder sell later on. Why? Because they’ve already mentally (and financially) moved on.

What to do instead: Plant the seed early. Talk about albums during the first meeting. Show a sample. Include them in your packages (even if as an optional add-on). Make it clear that the album is part of the experience, not just a “maybe later” product. Take advantage of our free tools, like image gallery and mention the albums on your social media regularly.

2. Selling Features, Not Feelings

Your clients don’t care about paper weight or page thickness, at least not at first. What they do care about is how an album makes them feel: nostalgic, connected, proud, in love.

What to do instead: Don’t lead with specs. Lead with the story. Talk about how their future kids will flip through it. How their parents will cry when they see it. How a USB will end up in a drawer, but this album will live on a coffee table for decades.

3. Not Having a Sample to Show

This is the equivalent of trying to sell someone a cake by describing it over the phone. People need to see it. Feel it. Fall in love with it.

What to do instead: Order a sample. Seriously. It’s the single most important sales tool you can have. And at Wooden Banana, we make samples super affordable, because we know how powerful they are when you put one in a client’s hands - just use the code samplealbum in the checkout for 40% discount.
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4. Offering Too Many Options

We get it. You’re excited about all the cover choices, sizes, colours, and add-ons. But giving your clients too many choices is a fast track to decision fatigue—and that leads to inaction.

What to do instead: Curate your offer. Pick 2–3 album styles that suit your brand and client base. Guide them with confidence. Add-ons like boxes or personalised bags? Those can be upsold later, once they’re already in love with the core product.

5. Treating Albums Like Extras Instead of Essentials

If you treat albums like an afterthought, so will your clients. When photographers act unsure or apologetic about pricing or value, it sends the message that albums aren’t really necessary.

What to do instead: Believe in what you’re offering. Speak about albums with the same excitement you have when showing your favourite photos. They’re not just a nice bonus—they’re the final chapter of the story you’re telling.

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