Blog
Discover new ways to grow your photo business
Dive into tips, tricks and helpful advice on how you can evolve as photographer

Cloud Dancer - Pantone Colour of the year, aka our Dolomiti Suede DS21
Pantone’s 2026 Colour of the Year is here - meet Cloud Dancer. Soft, timeless, and totally wedding-perfect. Funny thing is… our Dolomiti Suede DS31 has been rocking that vibe for years. Coincidence? We think not.
December Checklist for Photographers: Get Ready for January Inquiries
December is the secret weapon for a better booking season. From refreshing your brand to prepping content and ordering your sample album, this guide helps photographers get organised before the January rush hits.

How to Turn One Client Into Three: The Quiet Power of Referrals
Referrals don’t come from ads, they come from how your clients feel after working with you. This post explores how thoughtful delivery (like a beautiful album) turns one client into three. Real connection is your most powerful marketing.
6 Reasons Why a Photo Album Is the Best Christmas Gift
A photo album is more than a gift, it’s a personal, meaningful way to share memories that last. This post shares 6 heartfelt reasons why albums make the perfect Christmas present for anyone who deserves something truly special under the tree.

Cameo Windows: The Cover Feature Your Clients Didn’t Know They Needed
Add instant personality to your albums with a cameo window, now available on our leather and velvet covers. A framed photo on the cover makes the album feel personal, emotional, and impossible to ignore. A small detail that makes a big difference.

Make a Statement: Our New Full Cover Engraving Is Here
Say hello to full cover engraving,our boldest personalisation yet. 15 modern designs, deeply engraved into suede, velvet or leather, turning every album into a statement piece. Let the cover speak before the first page is even turned.

Top 5 Mistakes Photographers Make When Selling Albums (And How to Avoid Them)
Struggling to sell albums? You might be making one of these 5 common mistakes. Learn how to fix them, boost your sales, and make albums a natural, easy part of your photography business.

7 Steps to Properly Pricing Your Photo Albums
Get a practical, 7-step strategy for pricing your photo albums. Learn how to set a solid baseline, leverage cost-effective suppliers, and boost your profits by up to 30%—all without sacrificing quality or the personal touch your clients love.

New Product Alert - Three Image Folio
Let your clients swap their three favourite photos with our new folio. Available in 5 gorgeous linen shades, customised with your own foil embossing. Perfect for family sessions, portraits, and more—your clients will love it!

Piece of art packaging.
You might have heard us saying that our boxes are a piece of art. Bold statement indeed and one that might make you think we've gone bananas. The truth is though, they are, and we have organised a spontaneous DIY studio session to prove it.

Studio photography packaging by Hasselblad Master
If you follow us on Instagram, you're pretty familiar with the our products, and the type of photography we use to showcase them. Slightly moody, slightly warm, with a little boho feeling. We understand that's not for everyone, and this year we're planning to release a new line of products for all o

November packaging inspiration by Ewelina Zieba
If you follow our Instagram then you probably know we love warm natural photography, so autumn is our favourite season of the year ( apart from rain of course ). You'll probably be familiar with Ewelina Zieba, one of our favourite photographers.

October Photography Packaging Inspiration.
October. October? Yes, October. How did it happen we don't know, but it's nearly the end of October. Was it a quick year for you? It definitely was for us, it feels like we were only starting the season and it's not nearly finished. The good news?

August Photography Packaging Inspiration
Starting this month and every couple of weeks, we're going to share some of the amazing images of our products taken by our clients and friends. It's a source of inspiration for you, and seeing those beautiful photographs makes us extremely proud.

Vicky Baumann photography packaging.
Our blog is still very fresh and we're only just getting started to share some interesting content with you, so be ready for more. One of the regular features here will be packaging inspiration from our amazing clients. We're lucky and proud to work with some extremely talented people.

Why Handwritten Notes Make Photo Album Deliveries Extra Special
Discover how adding a handwritten note to your photo album deliveries can strengthen client relationships, create a memorable unboxing experience, and make your brand truly stand out in today’s digital world.

Behind with Editing? Here’s How to Keep Your Clients Happy
Learn how to keep your photography clients happy with clear communication, sneak peeks, and thoughtful bonuses like album discounts, even when you’re delayed and running behind on editing..

How to Explain RAW Files to Clients: 10 Creative Comparisons
As a photographer, you’ve likely encountered a client who insists on receiving the RAW files from their session. While it’s understandable that clients may want access to all the photos, providing RAW files can open up a host of issues, from compromising your artistic control to...

What to Do When a Client Is Unhappy with Their Photos
As a photographer, there’s nothing more satisfying than delivering a set of photos that your client absolutely loves. But what happens when the opposite occurs—when a client is unhappy with their photos? It’s a situation no one wants to face, but it’s something that every photographer will likely...

How to Encourage Word-of-Mouth Referrals as a Family Photographer.
Word-of-mouth referrals are one of the most powerful marketing tools for any family photographer. When your clients are thrilled with their experience and the beautiful photos you deliver, they naturally want to share that joy with others. But how can you encourage this kind of organic promotion?

Should I Upgrade the Album with a Box?
You’ve just wrapped up a stunning photo session, edited the images to perfection, and designed a beautiful album that your clients will treasure forever. But now you’re wondering, “Should I upgrade the album with a box?” It’s a question worth considering, and the answer might just take your...

How to Write an About Me Page for Photographers: Keep It Real, Keep It You
Crafting an "About Me" page as a photographer isn’t just about listing your credentials or showcasing your technical skills. It’s about letting potential clients get to know the real you—the person behind the camera. A compelling "About Me" page is authentic, relatable, and a true reflection of...

8 Steps to Starting a Boudoir Photography Business.
Starting a boudoir photography business can be an exciting and rewarding journey, offering clients empowering and intimate experiences while allowing you to explore a creative and artistic niche. However, launching a successful boudoir business requires careful planning.

10 Ways to Create Passive Income as a Photographer
Creating passive income streams is an effective way for photographers to increase financial stability and flexibility. These strategies allow you to earn money while focusing on your passion for capturing beautiful images. Here are ten practical methods to help you generate passive income in your ph

Cloud Dancer - Pantone Colour of the year, aka our Dolomiti Suede DS21
Pantone’s 2026 Colour of the Year is here - meet Cloud Dancer. Soft, timeless, and totally wedding-perfect. Funny thing is… our Dolomiti Suede DS31 has been rocking that vibe for years. Coincidence? We think not.

Make a Statement: Our New Full Cover Engraving Is Here
Say hello to full cover engraving,our boldest personalisation yet. 15 modern designs, deeply engraved into suede, velvet or leather, turning every album into a statement piece. Let the cover speak before the first page is even turned.

New Product Alert - Three Image Folio
Let your clients swap their three favourite photos with our new folio. Available in 5 gorgeous linen shades, customised with your own foil embossing. Perfect for family sessions, portraits, and more—your clients will love it!

Wooden Banana Party Berlin
A night in Berlin where 500 photographers gathered under the vibrant, tropical theme of "Tropicana" for the Way Up North closing party? Yup. That's the legendary Wooden Banana Party.

Wooden Banana Party Prague
In the heart of Prague, 500 photographers gathered for the Way Up North closing party, where the "Neon" theme turned the night into a vibrant spectacle. The venue was alive with electric colors, as neon lights created a dazzling display of futuristic energy.

Wooden Banana Party Florence
Imagine a night in Florence where the Tuscan air buzzed with anticipation and a historic palace became the epicenter of celebration. Well. it wasn't exactly a Tuscan palace, rather a club in be trendy basement, but still, Way Up North / Wooden Banana's closing party.

New Linen Album Cover Colours
Introducing New Linen Album Cover ColoursWe are pleased to announce the addition of new colours to our linen album cover collection, known as Cali Linen Natural. The updated palette includes...

Wooden Banana Top 3 - boxes of the week
Hello again Wooden Bananers! It’s Magic with here this week's top 3 wooden boxes for photographers. Make sure you watch the video, cause that's the only way to see all the magic!

A new era - our album manifesto
If you received our last newsletter or follow us on social media, you’re probably aware of our 2-1 offer. On a surface, it looks exactly the same as the kind of deal you find in a supermarket, when a company is trying to introduce some new products. You buy one. You get one free.
Looking for tips about selling albums as a part of your photo business? You're in a good place. Subscribe for useful advice and more.
